The situation
As a firm filled with management psychologists specialized in assessment and CEO succession planning, Kilberry helps leaders make decisions about people, directly impacting the business outcomes of some of the largest companies today. They aid executives in navigating large-scale leadership issues, and provide novel and experienced perspectives on how executives can create organizational continuity throughout their company’s history.
Kilberry is lesser known than bigger firms and in comparison, smaller in size. However, it is in their size that they are able to curate and refine a specialized approach. They needed a differentiated and cohesive USP highlighting and leveraging their unique abilities and the way in which they have established and built trusted relationships over the last decade, and how they are now positioned to do the same over the next one.