Addressing issues like mental illness, chronic pain, or opioid addiction is difficult. The team behind Subject Matter make it their goal to fundamentally change current practices and policies. The research lab focuses on those three issues and commits their research to empowering people.
When the team approached us, they were just “a health research lab within the Sinai Health System”. A clean slate with no name, brand identity or website. We needed to plan for an introduction to the world that spoke directly about their impact and how their approach goes beyond research.