Core Agency

The situation

Core Healthcare Marketing agency is central to the process of launching products into the healthcare space. Through their experience, industry knowledge and unique thinking, they can zero in on a singular focal point that creates impact and change for healthcare organizations.

The problem we were asked to solve was that the Core brand didn’t represent the agency that they had matured into over the last decade. They wanted to update their positioning and identity so as to be perceived as experienced, qualified and sophisticated– to showcase who they really are.

Getting a healthcare brand to stand out is particularly difficult due to Canada’s highly regulated and complex pharmaceutical marketplace, which gives Core their edge. Using that edge, we built new language and a fresh brand identity that positions them as the predominant agency in a crowded healthcare marketplace.

Like many creative agencies, they poured their hearts into their clients. And over time their own brand couldn’t keep up. It was no longer representative of the agency they felt they had become. They are polished, experienced, sophisticated veterans in their field. They needed something equally as refined as they were - and something that resonated with what they brought to the table for clients.

Getting a healthcare brand to stand out is particularly difficult due to Canada’s highly regulated and complex pharmaceutical marketplace, but it is this difficulty that gives CORE their edge.

Focus in. Stand out.

We dug into what CORE genuinely promised their clients in order to achieve results. We found out they solely focused on pharma and healthcare, taking on clients that are only in this space. They take on no more than five clients at a time. They have deep experience and knowledge, so are hardwired to see opportunities and programmed to deal with challenges. What emerged from these promises is a pattern of determined focus and singularity. CORE’s abilities help them get laser focused.

They zero in on that one thing that will have an impact, they work their magic and change happens.

We designed the brand around the concept of getting to the heart of what matters. The logomark focuses on the center of a circle, focusing inward and radiating outwards. This showcases Core’s commitment to bringing their clients into their business and into their hearts, and releasing them out into the marketplace with a new shine.

What we got was a warm and inviting visual system that brings an excitement often lacking in the healthcare space. Using that warmth, we built a new language and a fresh brand identity that positions them as a considered, polished and heartfelt agency in a crowded healthcare marketplace.