Core Healthcare Marketing agency is central to the process of launching products into the healthcare space. Through their experience, industry knowledge and unique thinking, they can zero in on a singular focal point that creates impact and change for healthcare organizations.
The problem we were asked to solve was that the Core brand didn’t represent the agency that they had matured into over the last decade. They wanted to update their positioning and identity so as to be perceived as experienced, qualified and sophisticated– to showcase who they really are.
Getting a healthcare brand to stand out is particularly difficult due to Canada’s highly regulated and complex pharmaceutical marketplace, which gives Core their edge. Using that edge, we built new language and a fresh brand identity that positions them as the predominant agency in a crowded healthcare marketplace.
Core’s previous brand did not position them as the experts in the Canadian Healthcare Marketing space, so the new Core brand needed to stand out while also speaking a language that clients were familiar with and could understand.
We designed this brand around the concept of getting to the heart of what matters and radiating that outwards once you’ve found that core point. There were many ideas of matter concentrating into a singular-fusion point that would then explode outwards, but we tempered that energy down in order to match the organization’s tone more consistently.
What we got was a warm and inviting visual system that brings an excitement often lacking in the healthcare space. The logomark focuses on the center circle as a focal point, with its many radiating circles shining outwards, showcasing Core’s commitment to helping clients stand out in the marketplace.
"Through their expertise and thoughtful guidance, Anyday elevated our brand to a place we didn’t think possible. They put immense energy into building trust in our relationship, and graciously challenged us to take risks that proved to be incredibly valuable."