Core Healthcare Marketing agency is central to the process of launching products into the healthcare space. Through their experience, industry knowledge and unique thinking, they can zero in on a singular focal point that creates impact and change for healthcare organizations.
The problem we were asked to solve was that the Core brand didn’t represent the agency that they had matured into over the last decade. They wanted to update their positioning and identity so as to be perceived as experienced, qualified and sophisticated– to showcase who they really are.
Getting a healthcare brand to stand out is particularly difficult due to Canada’s highly regulated and complex pharmaceutical marketplace, which gives Core their edge. Using that edge, we built new language and a fresh brand identity that positions them as the predominant agency in a crowded healthcare marketplace.