The current landscape of the Canadian music industry has long been dictated by the major labels, lack of diversity in artists and genres, inequity in payment models and a lack of resources for national touring. CIMAs work is to erode these monopolies and inequities.
They came to us looking to update their visual identity and messaging. They needed help to fight the good fight but also bring some agency to the cause. With a legacy role in the Canadian music scene dating back to 1975, history was at the root of who they were. We needed to build an identity that gave CIMA more versatility and a louder presence all while staying true to their roots and their purpose.