Business Data Lab

The situation

When the Canadian Chamber of Commerce came to us with a request to further amplify their Business Data Lab, we were obliged to help. The BDL was created to provide Canadian businesses with critical information to help them make better decisions and improve their performance.

They understand that data can be complex and hard to understand. We approached their website with the goal to ensure their data and insights were understandable. While making sure that Canadian Businesses felt they could be empowered by the BDL in their growth.

Real-time data and insights can drive users away when displayed plainly. The website needed to have clean and clear navigation to allow the data to speak for itself. For the BDL, we wanted to make sure that reusable components were top of mind when designing the website to grow and scale.

Speed of delivery from a well articulated design system.

Our long term relationship with the Canadian Chamber of Commerce meant we were able to leverage the expansive design system we already created for them. We modified existing components and added new ones to the library to better differentiate from the main Chamber website while being in the same wheelhouse, visually. The result? A website that was designed and developed within a few weeks.

Interactive Data Dashboards

A strong feature of the Business Data lab was the integration of the data dashboards through PowerBI to provide Canadian businesses even more insight into how the economy is performing. Fully interactive and sharable, this easy to use section increases the user retention as they can view data in action.