Services /
Brand Strategy and Identity
What's a Brand?
We define a customer-centric brand as three things.
Purpose
Why do you exist? What is the change you want to make? Purpose is centred around what you’re good at, passionate about and what the world needs.
Proposition
What are you best at? What do you bring to the table? A proposition is what you offer you audiences. It should be based on your capabilities, category and customers.
Personality
Who are you? How are you unique? This is your core identity. An identity should be based on what makes you interesting, credible and memorable.
The Strategic Foundation
All three define your Brand Platform, the strategic foundation for all successful brand experiences.
Our Process
How we build successful brands.
1
Initiation
Setting goals, objectives, KPIs, roles, responsibilities and timelines.
2
Discovery
Understand your world, your audiences, and the context for communication.
3
Exploration
Use the insights and learnings we have gathered from the previous stage to start exploring the positioning and core story.
4
Creative Exectuion
The creative conceptualizing, where we move from ideation into creative execution and begin to define your visual identity.
5
Implementation
The purpose of this stage is to finalize your new brand identity and develop guidelines and assets.
6
Brand Launch
Here, we establish a plan for getting your brand out into the universe and saying the right things, to the right people, to achieve your objectives.
Capabilities
What we deliver for brands.
Brand Strategy
Purpose and Vision
Values
Research and Insights
Positioning
Architecture
Personality
Identity Design
Brand Guidelines
Logo Systems
Brand Manifesto
Tagline Development
How we deliver
Our approach for successful engagements.
Meet you where you are.
The best work comes from understanding each other and learning the why behind the why, so while working with us you can expect fewer presentations and more conversations. We join you on your side to unearth, understand and approach a problem, with a solution, together.
Recognize the nature of the challenge.
Every decision, whether it’s visual, linguistic or technological must tie in directly with a strategy couched in research. We cannot be effective problem solvers without first diagnosing the challenge, analyzing obstacles and defining a coherent action plan. If you don’t have a strategy, you just have a list of things you wish would happen.
Agile and dedicated teams.
The best work happens when there is a dedicated team working on your project and your project alone, until it is done. Our strategists, designers, developers, and project managers are involved at every stage of the engagement, and the folks who start a project are the same folks who finish it.
Process driven creativity.
We choose to mitigate risk for our clients by incorporating tried and true frameworks and fundamentals that deliver results. This allows us process driven boundaries so that the creative work can be telescopic at scale while being managed microscopically.
Technology from the start.
A brand cannot thrive without technology, and technology cannot exist without a brand. No matter the type of project, by integrating technology from the start we are able to plan, build, and launch products that deliver on your brand’s promises at every touchpoint.
Sustained success.
Digital brands and experiences are living, breathing products that require ongoing validation and testing. We create, but most importantly, sustain products for our clients by measuring and analyzing data, and making iterations to keep all touchpoints thriving.
Our Clients
Relationships built with longevity in mind.
Our clients are from all different shapes and sizes but they have one thing in common: they are the best at what they do.
