Why do you exist? What is the change you want to make? Purpose is centred around what you’re good at, passionate about and what the world needs.
What are you best at? What do you bring to the table? A proposition is what you offer you audiences. It should be based on your capabilities, category and customers.
Who are you? How are you unique? This is your core identity. An identity should be based on what makes you interesting, credible and memorable.
Setting goals, objectives, KPIs, roles, responsibilities and timelines.
Understand your world, your audiences, and the context for communication.
Use the insights and learnings we have gathered from the previous stage to start exploring the positioning and core story.
The creative conceptualizing, where we move from ideation into creative execution and begin to define your visual identity.
The purpose of this stage is to finalize your new brand identity and develop guidelines and assets.
Here, we establish a plan for getting your brand out into the universe and saying the right things, to the right people, to achieve your objectives.
The best work comes from understanding each other and learning the why behind the why, so while working with us you can expect fewer presentations and more conversations. We join you on your side to unearth, understand and approach a problem, with a solution, together.
Every decision, whether it’s visual, linguistic or technological must tie in directly with a strategy couched in research. We cannot be effective problem solvers without first diagnosing the challenge, analyzing obstacles and defining a coherent action plan. If you don’t have a strategy, you just have a list of things you wish would happen.
The best work happens when there is a dedicated team working on your project and your project alone, until it is done. Our strategists, designers, developers, and project managers are involved at every stage of the engagement, and the folks who start a project are the same folks who finish it.
We choose to mitigate risk for our clients by incorporating tried and true frameworks and fundamentals that deliver results. This allows us process driven boundaries so that the creative work can be telescopic at scale while being managed microscopically.
A brand cannot thrive without technology, and technology cannot exist without a brand. No matter the type of project, by integrating technology from the start we are able to plan, build, and launch products that deliver on your brand’s promises at every touchpoint.
Digital brands and experiences are living, breathing products that require ongoing validation and testing. We create, but most importantly, sustain products for our clients by measuring and analyzing data, and making iterations to keep all touchpoints thriving.
Our clients are from all different shapes and sizes but they have one thing in common: they are the best at what they do.